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The renowned French footwear brand saw a 90% increase in its international online orders

“The amazing increases we’ve experienced since partnering with Global-e have far surpassed our original goals. We’ve grown conversion rates and sales in our key markets worldwide, as well as expanding to many new markets.”
George McNeil,

Managing Director – Retail Division

Within one year of implementing Global-e’s international e-commerce solution, Jonak has seen an impressive surge in its international online business:

  • Over 100% YoY increase in conversion rates in leading global markets
  • Actively selling to 76 countries, with the USA becoming its largest international market
  • 101% YoY average increase in online orders from the UK

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The Challenge

Jonak, the popular Paris-based women’s shoe brand, has 67 boutiques throughout France and beyond. The company operated a webstore where they sold their high-quality footwear to international customers, but they only saw a moderate number of orders from a limited number of markets. Jonak’s offering was limited — prices on the webstore were displayed in euro only and credit cards and PayPal were the only accepted payment methods. Furthermore, their international shipping offering included high rates, especially to destinations outside Europe, which hindered international conversion rates.

Jonak sought an advanced international e-commerce solution that would enable them to overcome these barriers, expand their reach to more markets, increase their global sales and provide shoppers around the world with a seamless online shopping experience. The brand also wanted a solution that would reduce the risks and complexity involved in international sales, such as fraud, currency fluctuation and staying compliant with the constant changes in import regulations in markets worldwide.

The Solution

To increase international sales and expand its global online reach, Jonak partnered with Global-e, the leading provider of end-to-end international e-commerce solutions. Jonak was able to seamlessly integrate Global-e’s solution on its wshop e-commerce platform in a fast and easy implementation process and immediately provide shoppers in 200 destinations worldwide with a fully localised online shopping experience, tailored to each individual market and to the brand’s marketing strategy and goals:

  • Localised welcome pop-up for customising key marketing messages for shoppers such as promoting free shipping over specified thresholds
  • Local prices presented in local currencies and rounded according to local market conventions – 100+ currencies supported
  • Localised one-step checkout page supporting 30+ languages
  • Guaranteed calculation of all import duties and taxes to prevent any surprise charges upon delivery and offering the option of prepayment at checkout. Additionally, the brand can now present prices inclusive of all taxes to specific markets and inform shoppers that no additional charges will be added
  • A choice of shipping methods at competitive rates including express shipping and free shipping worldwide over specified thresholds, set per market
  • A variety of the most commonly used local payment methods in each market – 150+ methods are supported including local and alternative payment methods
  • Transparent and easy returns process including local returns in different markets and pre-paid returns for all markets

Global-e’s end-to-end global solution covers all aspects of international online selling including logistics, country restrictions and regulations and customs handling. The solution also protects against all risks of international fraud and currency fluctuation and is constantly updated according to changes in regulations such as PSD2 and changes in import taxation. With Global-e keeping Jonak’s international webstore is continuously updated and compliant, the brand can focus on its global strategy and international marketing.

“We are proud of our history of innovation, creativity and excellence in manufacturing, and our partnership with Global-e enables us to bring our luxury goods to an international audience who enjoy our renowned high quality customer experience.”
George McNeil,

Managing Director – Retail Division

The Results

Within one year of implementing Global-e’s international e-commerce solution, Jonak has seen an impressive surge in its global online business with a 90% average increase in international orders YoY and an average 34% increase in conversion rates across all markets.

Jonak has expanded its global reach and is now actively selling to 76 countries, with the USA becoming its largest international market and a huge uplift in sales across all markets.

Chosen payment methods Netherland

 

Jonak is now able to offer international shoppers express shipping at competitive rates, including free shipping worldwide over market-specified thresholds. They have also been able to upgrade their returns offering with prepaid returns for all markets. With Global-e, the brand can now tailor their shipping offering and returns policy per market according to their business strategy and market characteristics to increase conversions while achieving better ROI and staying profitable.

By removing the complexity and risk and covering all aspects of international selling, Global-e’s solution enables Jonak to focus its efforts on growing its international strategy both online and offline.

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