Pepe Jeans London increased their international online conversion rates by 133% YoY

“Global-e enables us to provide our international shoppers with a far superior shopping experience than we were able to offer previously which is reflected in the immediate growth we have seen to our international revenues and conversion rates.”

Maria Riera,

Head of Commerce

Within just eight months of partnering with Global-e, the brand saw a sharp uplift in its global e-commerce business:

111% YoY increase in international online revenue
In the United States, a key market, conversion rate increased by 180% YoY
In Japan online revenues increased by 125% YoY

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The Challenge

As a popular and successful fashion brand, Pepe Jeans London is sold in over 7000 outlets and operates more than 300 Pepe Jeans London stores around the world. In addition to its brick and mortar stores, Pepe Jeans London also sold internationally via its websites, but was able to provide just a limited offering; displaying prices in only EUR, GBP and USD, and accepting payment only from major credit cards and PayPal. Furthermore, the brand experienced many technical issues with its international checkout. These limitations contributed to high bounce rates among international shoppers and prevented the brand from realising its global e-commerce potential.

Pepe Jeans London sought an advanced global e-commerce solution with a proven record of success supporting leading retailers and brands which would enable them to optimise their online international sales and provide their international customers with a seamless online shopping experience.

The Solution

In order to provide its international customers with an enhanced online shopping experience and to expand its global sales across all markets, Pepe Jeans London chose to partner with Global-e, the leading provider of international e-commerce solutions. With Global-e, Pepe Jeans London can provide shoppers in more than 200 destinations worldwide with a fully localised shopping experience, tailored according to the preferences and behaviours of shoppers in each market and to the brand’s marketing strategy and business goals:

Localised welcome pop-up for customising key marketing messages for shoppers such as promoting free shipping offers over a specified threshold
Local pricing presented in local currencies and rounded according to local market conventions – 100+ currencies supported
Localised checkout supporting 30+ languages
Guaranteed calculation of all import duties and taxes with the option of prepayment at checkout to prevent any surprise charges upon delivery
A choice of shipping methods at competitive rates, including free shipping over a certain threshold
A variety of the most commonly used local payment methods in each market – 150+ methods are supported including local and alternative payment methods
Transparent and easy returns process at low rates

“Since partnering with Global-e, we’ve seen a dramatic increase in our international online sales across all markets, and notably in many markets where we previously did not see a high volume of online sales. The ongoing support and cross-border insights and recommendations that we receive from Global-e help us to keep optimising our proposition and further boost our sales. These fantastic results speak for themselves and prove that we have made the right choice for our brand.”

Maria Riera,

Head of Commerce

The Results

In just eight months since partnering with Global-e, Pepe Jeans London has seen impressive results in its international e-commerce sales, with an overall YoY increase of 133% in its international conversion rates and a 111% increase in revenues from its international online sales. This growth has been particularly strong in markets where the brand does not operate its own stores, such as in the USA where Pepe Jeans London has seen its online revenues increase 144% YoY and its conversion rates increase 180%.

Providing international shoppers with a fully localised online shopping experience tailored to shopper preferences and behaviours has a significant effect on checkout conversions: In Canada, for example, where online revenues have increased 116% and conversion rates have increased 161%, 100% of shoppers choose to purchase in Canadian Dollars and 94% opt to prepay the local duties and taxes at checkout. In Japan 98% of customers choose to buy in Japanese Yen and 86% of them prefer to pay their duties and taxes at checkout.

Furthermore, Pepe Jeans London has seen a huge increase in its number of active markets since partnering with Global-e, significantly increasing sales in many markets that previously recorded low sales volumes such as Australia, India, Russia and Greece.

Partnering with Global-e has enabled the brand to improve its shipping proposition and offer its international customers multiple shipping options at attractive rates. Furthermore, introducing free express shipping worldwide for all purchases over EUR 150, has resulted in an additional uplift in sales numbers and an overall 30% YoY increase in AOV worldwide.

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