Sustainable footwear brand, Native Shoes, saw international conversion rates increase by 76% YoY within one year

“By partnering with Global-e, we have been able to grow our global e-commerce business considerably. Offering our customers an advanced localised experience on our website has boosted our conversion rates and sales. Global-e played a big part in that.”

Rebecca Boxall,

VP Marketing, Channels & Customer Experience

The brand has seen significant growth in its international online business:

159% YoY increase in the number of orders
92% YoY increase in international online revenues
In Germany, a key market, conversion rates increased by 188% YoY

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The Challenge

Native Shoes, the Canadian-based eco-friendly footwear brand, already had a loyal following worldwide. As global sales are a significant part of its business, the company had implemented several global e-commerce solutions over the years which enabled them to display prices in different currencies and provide international shoppers with basic duties and taxes calculations. However, these solutions were limited in terms of their localisation capabilities and their ability to help the brand grow its international online sales: foreign currencies were not rounded according to market convention, local and alternative payment methods were not offered and local pricing per market was not supported.
Furthermore, Native Shoes was only able to offer shipping at very high prices with no tracking or express options offered, which was negatively impacting their international conversion rates.

In order to capitalise on the international opportunity and increase global conversion rates, Native Shoes wanted to upgrade its international offering to provide global customers with a seamless, online shopping experience. They also sought a partner that would support their business model as a Canadian company shipping globally through a hub based in the US.

The Solution

In order to increase international sales and revenue and offer international shoppers an optimal online shopping experience, Native Shoes chose to partner with Global-e, the leading provider of end-to-end global e-commerce solutions. With Global-e, the brand can now offer international shoppers in 200+ destinations worldwide, an optimal online shopping journey, localised and tailored to their market. This includes:

Localised welcome pop-up and marketing banner for customising key marketing messages for shoppers such as promoting free shipping over a specified threshold
Local pricing in local currency – prices are presented in local currencies and rounded according to local market conventions. Prices can be customised per market according to the brand’s business strategy – 100+ currencies supported
Localised one-step checkout supported in 30+ languages
Guaranteed duties and taxes calculation with option for prepayment at checkout to prevent any surprise charges upon delivery. The brand can include all or part of the duties and taxes in the product price, according to its business strategy and to best practice – a proven strategy for increasing conversion rates in markets with low tax thresholds
A choice of shipping methods at competitive rates, including free standard shipping over specified thresholds and express shipping
150+ local and alternative payment methods – shoppers can opt to pay with the most popular payment options used in their market
Transparent and easy returns process

The brand was able to offer an advanced localised experience, including all these features, also on its new Salesforce Commerce Cloud e-commerce platform, utilising Global-e’s certified Salesforce Commerce Cloud cartridge. Global-e supported the re-platforming process, ten months after integration, making sure it was smooth and that there were no interruptions to the brand’s international selling.

“Our relationship with Global-e is a real partnership. It’s not only about the advanced localisation solution and the end-to-end operational services they provide us with. They work closely with us, providing strategic insights and advice to help us to grow our international sales and to maximise our results. Nowadays, as more people around the world are turning to shopping online, we can cater to the global demand and provide our international customers with the online shopping experience that meets their needs and expectations.”

Rebecca Boxall,

VP Marketing, Channels & Customer Experience

The Results

Since partnering with Global-e, Native Shoes has seen its international online business grow exponentially. Within one year following integration, international conversion rates increased by 76% YoY, the number of orders grew by 159% YoY and international online revenues grew by 92% YoY. The brand has seen significant growth across its key markets including the UK, Australia, Hong Kong and Singapore. Native Shoes has also successfully expanded its global customer base by penetrating into markets which saw few sales before, such as Germany and Russia, which have become among their top international markets.
By leveraging the best practices and recommendations provided by Global-e, based on extensive BI analysis across verticals and peer groups as well as continuous support from the Global-e success managers team, Native Shoes has been able to further improve its global online performance and achieve additional growth across markets worldwide.
Two years on, Native Shoes has realised additional global online growth: international conversion rates have risen by an additional 115% YoY and revenues have grown an additional 40% YoY.

The brand has seen significant growth across markets such as the UK, Australia, Hong Kong and Singapore over the two years since partnering with Global-e.

With Global-e, Native Shoes can now provide shoppers with prices inclusive of all duties and taxes, a proven way to increase conversion rates, especially in markets with low duties thresholds and where shoppers are not accustomed to paying extra duties and taxes at checkout, such as the European markets.

Enabling shoppers to pay with their preferred local or alternative payment option has also had a significant effect on sales and conversions. In Germany, for example, over 70% of shoppers prefer to pay with an alternative option such as Klarna, Sofortuberweisung and PayPal. Conversion rates in this market increased by 188% YoY within one year of implementation and revenues grew by 463% within two years, making it to one of the brand’s top 10 international markets.

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