The Solution

To address the brand’s challenges and effectively leverage global demand, Percival chose to partner with Global-e, the leading provider of end-to-end global e-commerce solutions.

With Global-e, Percival was able to merge its two sites, saving resources and upkeep while simplifying its setup. The brand can now offer shoppers in over 200 destinations worldwide an advanced seamless, localised shopping experience tailored to the specific preferences of each market and aligned with the brand’s business strategy and goals. This includes:

Localised messaging – Customisable messaging for each market appearing throughout the buying journey promoting key marketing messages such as free shipping over a specific threshold. Supported in 30+ languages
Local pricing in local currencies – Product pricing is set per market according to Percival’s business strategy and rounded according to local conventions, enabling customers to pay in their local currency. 100+ currencies are supported
Guaranteed landed cost – A flexible approach to duties and taxes based on best practices per market and capabilities that provide:
– Pricing inclusive of duties and taxes according to local market best practices, informing customers that no additional costs will be added at checkout or upon delivery
– Prices inclusive of duties with taxes displayed and pre-paid at checkout
– Calculation of all taxes and duties displayed at checkout and a prepayment option for a guaranteed landing cost
Multiple shipping options at competitive rates – Including free shipping for purchases above specified thresholds
A wide range of local and alternative payment methods – Shoppers can opt to pay with local and alternative payment methods that are popular in their market. 150+ payment choices are supported
Easy and transparent return process – Including prepaid returns
Advanced international payment fraud management – Maximising international acceptance rates

In addition, the ability of Global-e’s platform to support special promotional programs enables Percival to localise its ongoing promotion, Tee Deal 101, a custom bundle discount, where customers can purchase multiple t-shirts at a reduced fixed price.

Through a dedicated Success Manager, Global-e works closely with Percival to provide ongoing guidance, support, and recommendations based on big-data analysis and local market best practices tailored to the brand’s vertical and business goals. This enables Percival to continually optimise its international offering, to better capitalise on growing global demand, and to achieve its business KPIs.

Global-e also ensures that Percival is fully compliant with all changes to duties and taxes or local import regulations worldwide while maintaining a seamless online experience for its international shoppers.

The Solution

Digital Marketing

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