St. Agni boosts its global e-commerce revenue by 151% YoY

“Reducing friction at check-out by providing customers with localised and trusted experience has been a crucial element of our international success, which we wouldn’t have been able to facilitate without Global-e.”

Jack Carter,

General Manager, St. Agni

Within only 9 months of launching with Global-e, the Australian brand saw significant growth:

116% YoY increase in international online orders
137% YoY uplift in online revenue from the United States
52% YoY increase in share of international online revenue (out of total online revenue)

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The Challenge

Renowned for its signature minimalist aesthetic, the Australian fashion brand St. Agni has developed a fan base across the world. The brand recognised the growth potential of selling online to international markets and implemented an e-commerce setup to sell to shoppers worldwide.

However, St. Agni realised that its offering was limited, and it could not provide international customers with an optimal shopping experience. This hindered the brand’s ability to fully capitalise on its global e-commerce potential and convert its followers around the world into buying customers.

St. Agni could only provide pricing and payment in Australian Dollars. International shoppers had to guess the purchase price in their local currency and were vulnerable to transaction fees and unclear currency exchange rates. In addition, the brand only offered a handful of payment methods, while many popular local and alternative payment options were not supported.

International shipping fees were high. Moreover, in all markets, except New Zealand, St. Agni could not provide international customers with a guaranteed final cost of their purchase. Customers were required to pay duties and taxes upon order arrival, which resulted in a bad buying experience and delivery rejections. In New Zealand, GST was only presented at checkout, and not included in the product price, which is the common practice for this market.

St. Agni searched for an advanced global e-commerce solution to overcome its limitations and provide shoppers with a best-in-class buying journey and, in turn, maximise its international online growth.

The Solution

To effectively reach its global potential and fulfil its objectives, St. Agni chose to partner with Global-e, the world’s leading platform to enable and accelerate global e-commerce. After a smooth 6-week integration process, the brand launched it renewed international website. Through Global-e’s end-to-end solution, St. Agni can now offer customers in over 200 destinations worldwide a seamless end-to-end localised shopping experience tailored to each market and in alignment with the brand business strategy and goals. This includes:

Localised messaging – Customisable messaging for each market, promoting key marketing messages.
Local pricing in local currencies – Product pricing is set per market, in line with St. Agni’s business goals and rounded according to local market conventions. ˃100 currencies are supported
Guaranteed final cost of purchase – A flexible approach to duties and taxes based on best practices per market and capabilities that provide:
– Pricing inclusive of duties and taxes according to local market best practices, informing customers that no additional costs will be added at checkout or upon delivery,
– Prices inclusive of duties with taxes displayed and pre-paid at checkout,
– Calculation of all taxes and duties displayed at checkout and prepayment
Express shipping at competitive rates – Free shipping above a specified threshold, set per market
A wide range of local and alternative payment methods – Over 150 payment options are supported, including the most popular methods in each market, such as Buy Now-Pay Later and digital wallets.
Easy and transparent return process – Including prepaid returns.

In addition, Global-e’s extensive global operations covers all aspects of international trading, including inbound and outbound logistics, customer service support and import processing and regulations compliance, removing many of the complexities involved with global online trade.

Furthermore, the brand benefits from Global-e’s payment acceptance optimisation solution, increasing international payment acceptance rates. This combines powerful state-of-the-art international payments fraud prevention and advanced real-time payment processing capabilities that include local payment acquiring in key markets and automated transaction re-routing via multiple PSPs.

Global-e works closely with St. Agni, through a dedicated Success Manager, providing ongoing support, local market insights and best practice recommendations. These are based on big-data analysis per markets and verticals, of millions of transactions made via Global-e’s platform, to help St. Agni continually optimise its offering, maximise profitability and drive further growth.

“Being able to work closely with the Global-e team on international pricing strategies has meant we have been able to tailor our approach to each region based on our sales goals without jeopardising our gross profit.”

Jack Carter,

General Manager, St. Agni

The Results

Since launching its renewed global e-commerce setup, St. Agni has seen impressive international growth and uplift in both key international markets and markets that weren’t very active before.

*Source: Company Data, July 4 2023 – April 5 2024 vs. July 4 2022 – April 5 2023*

Within nine months of launch, the overall number of international online orders rose by 116% YoY and global e-commerce revenue grew by 151% YoY.

In the United States, the brand’s top international market, online orders grew by 107% YoY and revenue 137% YoY. In the UK, which has become St. Agni’s second largest international market, the number of online orders rose by an outstanding 364% YoY and online revenue by 450% YoY.

In Canada, the brand can now present prices and accept payments in Canadian Dollar, with pricing inclusive of all duties while provincial sales tax is displayed and charged at checkout, matching a domestic shopping experience. Orders in this market have grown by 66% YoY and revenue by 100% YoY.

Previously low-performing markets such as Germany, France, Japan, Switzerland, The Netherlands, and Singapore have now become key international online markets.

Since partnering with Global-e, the brand has seen a significant uplift in its international e-commerce business, with a 52% YoY increase in its share of international online revenue out of its total online revenues. International e-commerce now accounts for over 50% of the brand’s online revenues. In addition, St. Agni has diversified its revenue streams to a broader range of markets, increasing the share of revenue from ROW markets by 30%.

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